Apple’s Moat Just Got a Lot Wider
Apple CEO Tim Cook’s announcement of the new iPhone, Apple Pay and Apple Watch tightens the tech giant’s grip on consumers and businesses.
Vitaliy Katsenelson
December 17, 2025
Tim Cook, chief executive officer of Apple Inc., unveils the Apple Watch during a product announcement at Flint Center in Cupertino, California, U.S., on Tuesday, Sept. 9, 2014. Apple Inc. unveiled redesigned iPhones with bigger screens, overhauling its top-selling product in an event that gives the clearest sign yet of the company's product direction under Cook. Photographer: David Paul Morris/Bloomberg *** Local Caption *** Tim Cook
David Paul Morris/Bloomberg
