Eighty percent of European fund management executive say they are looking to acquire smaller firms in order to be able to offer products to investors that the fund companies currently lack. According to a survey by Financial News, respondents cited holding on to top talent as their biggest challenge, which they say can be accomplished by offering bonuses related to performance and the opportunity to work independently. The survey also found that 67% of those polled intend to introduce structured products that require expertise in derivatives, especially now that new investment rules in Europe permit fund managers to use derivatives when marketing to retail investors.